Hi, Geoff
00 cell equal to 00, as you show
But it should contain I2C address?
Looks like all the cells are shifted right starting 00.
What you need to change in defaults?
00 - 78
01- 04 or 05
30 - 01
31 - 20
That's it, should to work. Check the connection, pin out on display doesn't match pin out on tuner.
Good luck ?