In a message dated 10/28/1999 4:38:51 PM Eastern Daylight Time,
Beaumont.Vance@... writes:
Obviously this is a sly new marketing campaign by VW. At least the EV's are
getting *some* air time ;-)
I think about VW's EV non-marketing every time I see overly repeated
broadcast ads for Ford's new Focus or other mass marketed vehicles. Why
doesn't VW advertise the EVC, or at the very least, the EV?
In the past, knowing that one day I would have to replace my old van with
something new, I had dismissed the VW Bus Camper as inconveniently small. I
was considering building a new van camper similar to my old one, hoping to be
able to install a popup roof to achieve a garageable vehicle with stand up
room. However, a year ago, while browsing through an old (1991) Rand McNally
Road Atlas, I came across the informative, full page, ad for the 1990 VW
Westfalia. It highlighted its versatility, including not only a campsite
photo, but demonstrating that it fits in a standard garage as well. Part of
the text reads, "Think of the Camper as part mini-van, part limousine, part
pick-up truck and part recreational vehicle and you'll understand what we
mean by versatile." That ad led me to an Internet search which ultimately
brought me to this mailing list, the crown jewel of EuroVan informative data.
I will say one thing for VW advertising; considering the road I am heading
down now, a single ad sure goes a long way!
Bill Armstrong, EVC Speculator
'71 Econoline (home brew camper)
'93 Tracer Wagon