Rich,? you certainly got that production correct--the first thing that bothered me was the keys in the half-open door.? I kept wondering what was behind that door.? Funny how little things can make all the difference.? Of course, a bigger thing was the roughness in the scenes, like if I was selling anything put in some spit and polish, the best you can.?

I spent the better part of my life trying to clean up the scenes that nobody saw until it was too late!? Big things, over the years were printed brown cardboard boxes (often Royal Crown) that were perched on top of computer stations!? Then we went through the girlie posters on the factory floor, and then the six-pack fireman a couple of years later!?

I once had a old time die cutter threaten to quit--He didn't want to be in the shot showing the skilled knowledgeable cutter.? So he picked his assistant who looked like he came from cleaning the gutter (apology to those who do that).? I could see it not working in a capabilities brochure.? So I selected a 60ish worker who I could be cast as a watchmaker--knowledgeable & experienced.? So the die-cutter threw a fit!? I then told him--the survival of the company depended on how things looked--a couple of the foremen understood and he finally agreed!? Then I had a time when T shirts on the factory floor and on drilling rigs either had Budweiser or ZZ Top on them.? I gave them the choice of expensive retouching or having Shell Oil not using the shot or costly re-shooting!? One of my clients ordered a bunch of coveralls with the latest company logos on them so they looked professional.? Old logos and faded coveralls caused problems.

All these things are important, just like a dragging wheel-set on that new boxcar!

Bob Werre

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