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Arts Marketing: Finding the Paths to Your Audience
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June 30, 2001
California Institute of Technology
8:30 a.m.-4 p.m.
A one-day workshop for artistic directors, executive directors, visual and performing artists and the volunteers who keep our arts organizations visible and "out there"! Get hands-on help with:
. how to work with reporters, photographers, designers
. press releases
. press packets
. print ads
. season brochures
. performance and exhibit fliers and post cards
. subscriber and donor newsletters
. Web concepting
. low cost and no cost promotion
All workshop participants are encouraged to bring their own or their organization's promotional materials for review in the breakout sessions. Breakout sessions will be facilitated by the presenters below. This is a great way to get a jump-start for the 2001-2002 season!
PRESENTERS (see "About the Presenters" below)
. Linda Chiavaroli, principal, United Arts Marketing
. Gail Anderson, free-lance graphic designer
. Mindy Estrada, principal, Live Area Communications
. Deborah Dixon, independent producer, consultant
. Monica Hubbard, visual and performing arts consultant
WHEN
June 30, 2001 | 8:30 a.m. - 4 p.m.
WHERE
California Institute of Technology, Winnett Center, Pasadena, California
FOR MORE INFORMATION
E-mail workshop organizer Monica Hubbard at consulting@...
Fax: 626.797.0210
Phone: 626.797.5912 (M-F 8 a.m.-5 p.m.)
FOR A REGISTRATION FORM
In Adobe Acrobat Format
In HTML Format: www.mjhubbard.com/register.html
ABOUT THE PRESENTERS
** Linda Chiavaroli
Linda Chiavaroli is a principal with United Arts, one of LA's premier marketing firms.
She has worked continuously in the communications field as a journalist, public relations practitioner and marketing consultant for almost three decades. She has extensive knowledge of the performing arts field, having planned, directed and promoted audience development programs, image campaigns, tour bookings and career development for arts organizations and individual artists. She has led seminars on marketing and public relations
practice. A versatile and informed writer, she has written on a wide range of topics, both inside and outside the arts for such major news outlets such as The New York Times, the Wall Street Journal, USA Today, National Public Radio's "All Things Considered" and The Los Angeles Times. Her work has also appeared in major consumer and specialty publications such as Vogue, Connoisseur, Symphony Magazine and Dance Magazine, and a wide variety of regional newspapers, television and radio stations. Among the United Arts clients are the LA County Arts Commission, John Anson Ford Theater and Musica Angelica. For more information on Ms. Chiavaroli and United Arts visit www.uarts.com.
** Gail Anderson
Gail Anderson is a freelance graphic designer with clients on both the east and west coast. Her career began in 1981 in stop motion animation, and has expanded over the years to include photography and photo-illustration, print and web design. Notable clients include Columbia University School of Business, the Center on Global Brand Leadership (New York Center), the Will Vinton Studios (Portland, Oregon), and Caltech. Her most recent project is a series of 25 photo-illustrations for the upcoming book "Become the Garage: How to Unleash Your Corporation's Hidden Creativity", to be released this summer by the Free Press.
Visit her Web site at www.gailanderson.com.
**Deborah Dixon
Independent producer and consultant Deborah Dixon has served many clients, including The John F. Kennedy Center for the Performing Arts, Walt Disney Imagineering, BRC Imagineering Arts, the Da Camera Society and Pasadena Playhouse. She produced a book of the visual design process for marketing purposes and oversaw all marketing and press relations for R.S.D.D. Corporation in Washington D.C. and was co-creator and director of the first six years of The Fund for New American Plays.
**Mindy Estrada
Mindy Estrada is a principal of Live Area Communications, a graphic design and digital imaging firm in Los Angeles. Ms. Estrada specializes in advertising design and was an art director for Media Home Entertainment, Prism Entertainment and Prism Pictures. Corporate clients include
ABC Television, Overseas Filmgroup/First Look Pictures, Bonneville Worldwide Entertainment, and Glencoe/McGraw Hill Publication.
** Monica Hubbard
Monica Hubbard is a visual and performing arts consultant working with arts volunteers and professionals on a wide variety of topics including audience development, Web concepting, organizational resource building and volunteer coordination. Among her clients are Beckett Advertising, Guild Opera Company, Los Angeles County Arts Commission, Musical Theatre Guild, Pacific Serenades, Rio Hondo Symphony Association, Mt. San Antonio College and Santa Clarita Master Chorale. www.mjhubbard.com
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