At the last master's class, the Otter mentioned in passing these two command lines for FTP loading programs and panel projects:
progload -P:1? <yourprogramname> ??? for programs
projectload -P:1?? <yourpanelproject>? for panels
have not tried it yet - just took a note and forgot it till now.
Nor did he mention just what folder to dump the file into before loading either.