Do libraries have flyers for local activities any more?
If they do, and could consider having a flyer or pamphlet for PARK then we coudl also enlist public libraries in the Plano area to host some flyers that promote ham radio and specifically promote PARK - we can assess the effectiveness of different campaigns by putting a QR code and web page specifically for each campaign -
library flyers - Interested in radio communications? Check out PARK
local ham mailers - Congrats on your license, check out PARK & Field Day!
store flyer - Hey HAM, join us for out next club meeting and Field Day
PR bulletins to local news - Interested in Radio, PARK's next meeting features this program...
e-mails to high schools and colleges
etc.
Your imagination is the limit when it comes to ways we can start to actively promote PARK to the surrounding community. Right now, none of this happens on a regular basis so adding anything is a massive improvement. With distinct landing pages for each outreach campaign, we can count, specifically, how many people hit that page, and when. Tracking this over time we can concretely measure what gets a response, what doesn't and then focus our energies on what works, cot off what doesn't, take notes, and try new things in rotation.
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Anthony Burokas
General Class Ham (KB3DVS)
VP: Plano Amateur Radio Klub ¨C
25-year video producer ¡ª IEBA.com