WorldDAB President Jacqueline Bierhorst has described radio as “relentless” and calls for continued collaboration to ensure broadcast radio’s prominence in the car dashboard.
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International organisations including EBU in Europe and NAB in United States came together to highlight broadcast radio’s strength, and new in-car opportunities at the annual WorldDAB Automotive event on Thursday 13th June.
Over 300 executives from across the global automotive and broadcast sectors gathered in Prague, Czechia to talk radio.
Setting the scene, WorldDAB President, Jacqueline Bierhorst made a passionate call for continued collaboration to ensure broadcast radio’s prominence in-car. She described radio as “relentless” for its longevity and added: “We all have to pull together to ensure that DAB+ remains at the heart of the dashboard, in the best quality possible.”
The growth of DAB+ around the world was highlighted by many of the speakers.
Javier Sánchez Pérez from Spanish public broadcaster RTVE spoke about its continued rollout of DAB+, expanding with one site each month, to reach 50% of the population by the end of this year.
Corinna Drumm, from the Association of Austrian Private Broadcasters (V?P) spoke ahead of this week’s (21 June) launch of a second national DAB+ multiplex in Austria. “People just expect to find broadcast radio in their cars – this is a need which has to be filled by the car manufacturers,” Drumm said.
Closing the day, WorldDAB Project Director, Bernie O’Neill said: “This event really demonstrates what WorldDAB is all about – bringing together broadcasters and auto manufacturers, industry leaders, experts, to discuss and work out together the future of broadcast radio.” O’Neill also revealed that Zagreb, Croatia will be the venue for WorldDAB Summit 2024, on 14 November
The full article is here:
https://radiotoday.co.uk/2024/06/radio-is-relentless-says-worlddab-president-jacqueline-bierhorst-at-international-event/
