07.07.23, Australia

The seventh Infinite Dial Australia report, which dropped on June 27, challenges the commonly-held perception that younger Australian music fans have abandoned radio for the sexier Spotify and TikTok. “Radio remains younger Australians’ favourite audio by far, with 76% tuning into radio each week, compared to 50% using TikTok,” reckons Ford Ennals, CEO of Commercial Radio & Audio (CRA). “We are seeing the biggest increase in listeners among young audiences 18-24. This is partly driven by the +52% increase year on year in listeners to the wide range of innovative commercial DAB+ stations." As its name signifies, the CRA represents the interests of commercial radio broadcasters as a political lobby, marketing and research body and works to grow DAB+ digital radio.

Read more:

https://themusic.com.au/industry/younger-radio-listeners-make-australians-global-leaders-in-digital-audio-listening/UvLoREdGSUg/07-07-23

(I should add that DAB signals do not cover long distances - Mike)