Hello Sam,
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The file is stored in a zip file.? Try extracting the image and creating a microSD card with the extracted file after you rename it to remove the extra .img at the end.
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It should be "zBitx_image.img" without the quotes.
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This image may not fit on some 32 GB microSD cards.? I use 64 GB cards to ensure that the image will fit.
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73
Evan
AC9TU