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Am I the only one that's complaining about the following: why is Crestron's marketing approach so product-driven? Most of their marketing appears to be aimed at resellers instead of consumers. Control4 (sorry for that) does target their consumers directly with video's, commercials etc. that explain what their products can mean in their daily life. Just curious, don't you guys miss that while marketing your products? I might of course have missed the consumer-targeted marketing material, if so, please direct me to it.
Thanks
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I'd prefer that Crestron marketing not talk to my customers, since that generally leads to a discussion of what "day 2" means. On Fri, Mar 30, 2012 at 3:00 PM, rogiervs <rogier@...> wrote: Am I the only one that's complaining about the following: why is Crestron's marketing approach so product-driven? Most of their marketing appears to be aimed at resellers instead of consumers. Control4 (sorry for that) does target their consumers directly with video's, commercials etc. that explain what their products can mean in their daily life. Just curious, don't you guys miss that while marketing your products? I might of course have missed the consumer-targeted marketing material, if so, please direct me to it.
Thanks
------------------------------------
Check out the Files area for useful modules, documents, and drivers.
A contact list of Crestron dealers and programmers can be found in the Database area.
Yahoo! Groups Links
-- Jeremy Weatherford
|
LOL
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Show quoted text
On Friday, March 30, 2012, Jeremy Weatherford wrote: I'd prefer that Crestron marketing not talk to my customers, since
that generally leads to a discussion of what "day 2" means.
On Fri, Mar 30, 2012 at 3:00 PM, rogiervs <rogier@...<javascript:;>>
wrote:
Am I the only one that's complaining about the following: why is Crestron's marketing approach so product-driven? Most of their marketing
appears to be aimed at resellers instead of consumers. Control4 (sorry for
that) does target their consumers directly with video's, commercials etc.
that explain what their products can mean in their daily life. Just
curious, don't you guys miss that while marketing your products? I might of
course have missed the consumer-targeted marketing material, if so, please
direct me to it.
Thanks
------------------------------------
Check out the Files area for useful modules, documents, and drivers.
A contact list of Crestron dealers and programmers can be found in the
Database area.
Yahoo!
Groups Links
--
Jeremy Weatherford
------------------------------------
Check out the Files area for useful modules, documents, and drivers.
A contact list of Crestron dealers and programmers can be found in the
Database area.
Yahoo!
Groups Links
|
:) Nevertheless, I could use some marketing material that doesn't focus on what great technology and wires are behind their walls, but more on the overall solution they will get when they sit down in their living room, if you know what I mean...
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--- In Crestron@..., Jeremy Weatherford <xidus.net@...> wrote:
I'd prefer that Crestron marketing not talk to my customers, since
that generally leads to a discussion of what "day 2" means.
On Fri, Mar 30, 2012 at 3:00 PM, rogiervs <rogier@...> wrote:
Am I the only one that's complaining about the following: why is Crestron's marketing approach so product-driven? Most of their marketing appears to be aimed at resellers instead of consumers. Control4 (sorry for that) does target their consumers directly with video's, commercials etc. that explain what their products can mean in their daily life. Just curious, don't you guys miss that while marketing your products? I might of course have missed the consumer-targeted marketing material, if so, please direct me to it.
Thanks
------------------------------------
Check out the Files area for useful modules, documents, and drivers.
A contact list of Crestron dealers and programmers can be found in the Database area.
Yahoo! Groups Links
--
Jeremy Weatherford
|
What you're describing is a BIG difference from Crestron to C4. C4 can
produce marketing that says, "with our product you can enjoy X" because
they've ensured that you can't program it any other way. IMHO Crestron
doesn't produce marketing that is geared that way because they're stuff
allows for so much more flexibility in the configuration and programming of
their hardware. Maybe they could produce that type of marketing for the
stuff SB generates but even then it wouldn't be accurate. You'd have to
wait for "day 2" to get the features talked about :)
toggle quoted message
Show quoted text
On Fri, Mar 30, 2012 at 1:27 PM, rogiervs <rogier@...> wrote: :) Nevertheless, I could use some marketing material that doesn't focus on
what great technology and wires are behind their walls, but more on the
overall solution they will get when they sit down in their living room, if
you know what I mean...
--- In Crestron@..., Jeremy Weatherford <xidus.net@...> wrote:
I'd prefer that Crestron marketing not talk to my customers, since
that generally leads to a discussion of what "day 2" means.
On Fri, Mar 30, 2012 at 3:00 PM, rogiervs <rogier@...> wrote:
Am I the only one that's complaining about the following: why is
Crestron's marketing approach so product-driven? Most of their marketing
appears to be aimed at resellers instead of consumers. Control4 (sorry for
that) does target their consumers directly with video's, commercials etc.
that explain what their products can mean in their daily life. Just
curious, don't you guys miss that while marketing your products? I might of
course have missed the consumer-targeted marketing material, if so, please
direct me to it.
Thanks
------------------------------------
Check out the Files area for useful modules, documents, and drivers.
A contact list of Crestron dealers and programmers can be found in the
Database area.
Yahoo!
Groups Links
--
Jeremy Weatherford
------------------------------------
Check out the Files area for useful modules, documents, and drivers.
A contact list of Crestron dealers and programmers can be found in the
Database area.
Yahoo!
Groups Links
|
The "overall solution" depends on the integrator, so Crestron is intentionally
vague and leaves most of the marketing of SPECIFIC functionality up to the
dealers.
toggle quoted message
Show quoted text
--- On Friday, March 30, 2012 at 4:28 PM, rogiervs wrote:
:) Nevertheless, I could use some marketing material that doesn't focus on
what great technology and wires are behind their walls, but more on the
overall solution they will get when they sit down in their living room, if
you know what I mean...
--- In Crestron@..., Jeremy Weatherford <xidus.net@...> wrote:
I'd prefer that Crestron marketing not talk to my customers, since
that generally leads to a discussion of what "day 2" means.
On Fri, Mar 30, 2012 at 3:00 PM, rogiervs <rogier@...> wrote:
Am I the only one that's complaining about the following: why is
Crestron's marketing approach so product-driven? Most of their marketing
appears to be aimed at resellers instead of consumers. Control4 (sorry for
that) does target their consumers directly with video's, commercials etc.
that explain what their products can mean in their daily life. Just
curious, don't you guys miss that while marketing your products? I might of
course have missed the consumer-targeted marketing material, if so, please
direct me to it.
Thanks
|
Still, I don't see why Crestron couldn't create something like this:
toggle quoted message
Show quoted text
--- In Crestron@..., Nathan Hesson <nhesson@...> wrote:
What you're describing is a BIG difference from Crestron to C4. C4 can
produce marketing that says, "with our product you can enjoy X" because
they've ensured that you can't program it any other way. IMHO Crestron
doesn't produce marketing that is geared that way because they're stuff
allows for so much more flexibility in the configuration and programming of
their hardware. Maybe they could produce that type of marketing for the
stuff SB generates but even then it wouldn't be accurate. You'd have to
wait for "day 2" to get the features talked about :)
On Fri, Mar 30, 2012 at 1:27 PM, rogiervs <rogier@...> wrote:
:) Nevertheless, I could use some marketing material that doesn't focus on
what great technology and wires are behind their walls, but more on the
overall solution they will get when they sit down in their living room, if
you know what I mean...
--- In Crestron@..., Jeremy Weatherford <xidus.net@> wrote:
I'd prefer that Crestron marketing not talk to my customers, since
that generally leads to a discussion of what "day 2" means.
On Fri, Mar 30, 2012 at 3:00 PM, rogiervs <rogier@> wrote:
Am I the only one that's complaining about the following: why is
Crestron's marketing approach so product-driven? Most of their marketing
appears to be aimed at resellers instead of consumers. Control4 (sorry for
that) does target their consumers directly with video's, commercials etc.
that explain what their products can mean in their daily life. Just
curious, don't you guys miss that while marketing your products? I might of
course have missed the consumer-targeted marketing material, if so, please
direct me to it.
Thanks
------------------------------------
Check out the Files area for useful modules, documents, and drivers.
A contact list of Crestron dealers and programmers can be found in the
Database area.
Yahoo!
Groups Links
--
Jeremy Weatherford
------------------------------------
Check out the Files area for useful modules, documents, and drivers.
A contact list of Crestron dealers and programmers can be found in the
Database area.
Yahoo!
Groups Links
[Non-text portions of this message have been removed]
|
What is your market if you don't mind my asking?
JRW
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Show quoted text
--- In Crestron@..., "rogiervs" <rogier@...> wrote:
:) Nevertheless, I could use some marketing material that doesn't focus on what great technology and wires are behind their walls, but more on the overall solution they will get when they sit down in their living room, if you know what I mean...
--- In Crestron@..., Jeremy Weatherford <xidus.net@> wrote:
I'd prefer that Crestron marketing not talk to my customers, since
that generally leads to a discussion of what "day 2" means.
On Fri, Mar 30, 2012 at 3:00 PM, rogiervs <rogier@> wrote:
Am I the only one that's complaining about the following: why is Crestron's marketing approach so product-driven? Most of their marketing appears to be aimed at resellers instead of consumers. Control4 (sorry for that) does target their consumers directly with video's, commercials etc. that explain what their products can mean in their daily life. Just curious, don't you guys miss that while marketing your products? I might of course have missed the consumer-targeted marketing material, if so, please direct me to it.
Thanks
------------------------------------
Check out the Files area for useful modules, documents, and drivers.
A contact list of Crestron dealers and programmers can be found in the Database area.
Yahoo! Groups Links
--
Jeremy Weatherford
|
Are you strictly residential?
JRW
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Show quoted text
--- In Crestron@..., "jrw_96" <jrw_96@...> wrote:
What is your market if you don't mind my asking?
JRW
--- In Crestron@..., "rogiervs" <rogier@> wrote:
:) Nevertheless, I could use some marketing material that doesn't focus on what great technology and wires are behind their walls, but more on the overall solution they will get when they sit down in their living room, if you know what I mean...
--- In Crestron@..., Jeremy Weatherford <xidus.net@> wrote:
I'd prefer that Crestron marketing not talk to my customers, since
that generally leads to a discussion of what "day 2" means.
On Fri, Mar 30, 2012 at 3:00 PM, rogiervs <rogier@> wrote:
Am I the only one that's complaining about the following: why is Crestron's marketing approach so product-driven? Most of their marketing appears to be aimed at resellers instead of consumers. Control4 (sorry for that) does target their consumers directly with video's, commercials etc. that explain what their products can mean in their daily life. Just curious, don't you guys miss that while marketing your products? I might of course have missed the consumer-targeted marketing material, if so, please direct me to it.
Thanks
------------------------------------
Check out the Files area for useful modules, documents, and drivers.
A contact list of Crestron dealers and programmers can be found in the Database area.
Yahoo! Groups Links
--
Jeremy Weatherford
|
Both residential and commercial, but I would especially like some extra material for the residential market.
toggle quoted message
Show quoted text
--- In Crestron@..., "jrw_96" <jrw_96@...> wrote:
Are you strictly residential?
JRW
--- In Crestron@..., "jrw_96" <jrw_96@> wrote:
What is your market if you don't mind my asking?
JRW
--- In Crestron@..., "rogiervs" <rogier@> wrote:
:) Nevertheless, I could use some marketing material that doesn't focus on what great technology and wires are behind their walls, but more on the overall solution they will get when they sit down in their living room, if you know what I mean...
--- In Crestron@..., Jeremy Weatherford <xidus.net@> wrote:
I'd prefer that Crestron marketing not talk to my customers, since
that generally leads to a discussion of what "day 2" means.
On Fri, Mar 30, 2012 at 3:00 PM, rogiervs <rogier@> wrote:
Am I the only one that's complaining about the following: why is Crestron's marketing approach so product-driven? Most of their marketing appears to be aimed at resellers instead of consumers. Control4 (sorry for that) does target their consumers directly with video's, commercials etc. that explain what their products can mean in their daily life. Just curious, don't you guys miss that while marketing your products? I might of course have missed the consumer-targeted marketing material, if so, please direct me to it.
Thanks
------------------------------------
Check out the Files area for useful modules, documents, and drivers.
A contact list of Crestron dealers and programmers can be found in the Database area.
Yahoo! Groups Links
--
Jeremy Weatherford
|
Adagio . . .
_____
From: Crestron@... [mailto:Crestron@...] On Behalf
Of rogiervs
Sent: Friday, March 30, 2012 12:00 PM
To: Crestron@...
Subject: [Crestron] Crestron marketing
Am I the only one that's complaining about the following: why is Crestron's
marketing approach so product-driven? Most of their marketing appears to be
aimed at resellers instead of consumers. Control4 (sorry for that) does
target their consumers directly with video's, commercials etc. that explain
what their products can mean in their daily life. Just curious, don't you
guys miss that while marketing your products? I might of course have missed
the consumer-targeted marketing material, if so, please direct me to it.
Thanks
|
Probably because they don't need to?
toggle quoted message
Show quoted text
--- In Crestron@..., "rogiervs" <rogier@...> wrote:
Still, I don't see why Crestron couldn't create something like this:
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LOL, seriously? Great business spirit...
toggle quoted message
Show quoted text
--- In Crestron@..., "Anthony Desimone" <anthony_desimone@...> wrote:
Probably because they don't need to?
--- In Crestron@..., "rogiervs" <rogier@> wrote:
Still, I don't see why Crestron couldn't create something like this:
|
Yea seriously. I don't see it gaining them that much and clearly their marketing team feels the same way.
toggle quoted message
Show quoted text
--- In Crestron@..., "rogiervs" <rogier@...> wrote:
LOL, seriously? Great business spirit...
--- In Crestron@..., "Anthony Desimone" <anthony_desimone@> wrote:
Probably because they don't need to?
--- In Crestron@..., "rogiervs" <rogier@> wrote:
Still, I don't see why Crestron couldn't create something like this:
|
Don't get me wrong, Crestron quality sells itself for a big part. I just see inferior products gaining market share in the residential market. Must have something to do with marketing, right?
toggle quoted message
Show quoted text
--- In Crestron@..., "Anthony Desimone" <anthony_desimone@...> wrote:
Yea seriously. I don't see it gaining them that much and clearly their marketing team feels the same way.
--- In Crestron@..., "rogiervs" <rogier@> wrote:
LOL, seriously? Great business spirit...
--- In Crestron@..., "Anthony Desimone" <anthony_desimone@> wrote:
Probably because they don't need to?
--- In Crestron@..., "rogiervs" <rogier@> wrote:
Still, I don't see why Crestron couldn't create something like this:
|
price point? On Mar 30, 2012 4:48 PM, "rogiervs" <rogier@...> wrote: **
Don't get me wrong, Crestron quality sells itself for a big part. I just
see inferior products gaining market share in the residential market. Must
have something to do with marketing, right?
--- In Crestron@..., "Anthony Desimone" <anthony_desimone@...>
wrote:
Yea seriously. I don't see it gaining them that much and clearly their
marketing team feels the same way.
--- In Crestron@..., "rogiervs" <rogier@> wrote:
LOL, seriously? Great business spirit...
--- In Crestron@..., "Anthony Desimone" <anthony_desimone@>
wrote:
Probably because they don't need to?
--- In Crestron@..., "rogiervs" <rogier@> wrote:
Still, I don't see why Crestron couldn't create something like
this:
[Non-text portions of this message have been removed]
|
Yea I would think price point has everything to do with it. I just don't see that the market that video is targeting is the same as the market Crestron is.
toggle quoted message
Show quoted text
--- In Crestron@..., Mark Herron <marktheph@...> wrote:
price point?
On Mar 30, 2012 4:48 PM, "rogiervs" <rogier@...> wrote:
**
Don't get me wrong, Crestron quality sells itself for a big part. I just
see inferior products gaining market share in the residential market. Must
have something to do with marketing, right?
|
Not sure about C4 pricing, but doesn't Crestron advertise their pricing is competitive?
toggle quoted message
Show quoted text
--- In Crestron@..., Mark Herron <marktheph@...> wrote:
price point?
On Mar 30, 2012 4:48 PM, "rogiervs" <rogier@...> wrote:
**
Don't get me wrong, Crestron quality sells itself for a big part. I just
see inferior products gaining market share in the residential market. Must
have something to do with marketing, right?
--- In Crestron@..., "Anthony Desimone" <anthony_desimone@>
wrote:
Yea seriously. I don't see it gaining them that much and clearly their
marketing team feels the same way.
--- In Crestron@..., "rogiervs" <rogier@> wrote:
LOL, seriously? Great business spirit...
--- In Crestron@..., "Anthony Desimone" <anthony_desimone@>
wrote:
Probably because they don't need to?
--- In Crestron@..., "rogiervs" <rogier@> wrote:
Still, I don't see why Crestron couldn't create something like
this:
|
But hey, obviously I'm alone in this, which means I'll go setting up some material myself ;-) no problem, was just interested in your guys thoughts, thx
toggle quoted message
Show quoted text
--- In Crestron@..., "rogiervs" <rogier@...> wrote:
Not sure about C4 pricing, but doesn't Crestron advertise their pricing is competitive?
--- In Crestron@..., Mark Herron <marktheph@> wrote:
price point?
On Mar 30, 2012 4:48 PM, "rogiervs" <rogier@> wrote:
**
Don't get me wrong, Crestron quality sells itself for a big part. I just
see inferior products gaining market share in the residential market. Must
have something to do with marketing, right?
--- In Crestron@..., "Anthony Desimone" <anthony_desimone@>
wrote:
Yea seriously. I don't see it gaining them that much and clearly their
marketing team feels the same way.
--- In Crestron@..., "rogiervs" <rogier@> wrote:
LOL, seriously? Great business spirit...
--- In Crestron@..., "Anthony Desimone" <anthony_desimone@>
wrote:
Probably because they don't need to?
--- In Crestron@..., "rogiervs" <rogier@> wrote:
Still, I don't see why Crestron couldn't create something like
this:
|
I don't have an answer for residential sales (we don't do resi) but you might ask your sales rep about some videos/tolls that would help you land the deal. Our sales rep stopped by today and showed us a flash site that may help you with the commercial side of things: < Remember, the sales rep is there to help you (most of the time) so let them know what you think you need to compete and if enough people do the same you should get it. JRW --- In Crestron@..., "rogiervs" <rogier@...> wrote:
Still, I don't see why Crestron couldn't create something like this:
--- In Crestron@..., Nathan Hesson <nhesson@> wrote:
What you're describing is a BIG difference from Crestron to C4. C4 can
produce marketing that says, "with our product you can enjoy X" because
they've ensured that you can't program it any other way. IMHO Crestron
doesn't produce marketing that is geared that way because they're stuff
allows for so much more flexibility in the configuration and programming of
their hardware. Maybe they could produce that type of marketing for the
stuff SB generates but even then it wouldn't be accurate. You'd have to
wait for "day 2" to get the features talked about :)
On Fri, Mar 30, 2012 at 1:27 PM, rogiervs <rogier@> wrote:
:) Nevertheless, I could use some marketing material that doesn't focus on
what great technology and wires are behind their walls, but more on the
overall solution they will get when they sit down in their living room, if
you know what I mean...
--- In Crestron@..., Jeremy Weatherford <xidus.net@> wrote:
I'd prefer that Crestron marketing not talk to my customers, since
that generally leads to a discussion of what "day 2" means.
On Fri, Mar 30, 2012 at 3:00 PM, rogiervs <rogier@> wrote:
Am I the only one that's complaining about the following: why is
Crestron's marketing approach so product-driven? Most of their marketing
appears to be aimed at resellers instead of consumers. Control4 (sorry for
that) does target their consumers directly with video's, commercials etc.
that explain what their products can mean in their daily life. Just
curious, don't you guys miss that while marketing your products? I might of
course have missed the consumer-targeted marketing material, if so, please
direct me to it.
Thanks
------------------------------------
Check out the Files area for useful modules, documents, and drivers.
A contact list of Crestron dealers and programmers can be found in the
Database area.
Yahoo!
Groups Links
--
Jeremy Weatherford
------------------------------------
Check out the Files area for useful modules, documents, and drivers.
A contact list of Crestron dealers and programmers can be found in the
Database area.
Yahoo!
Groups Links
[Non-text portions of this message have been removed]
|
