I finally obtained an Atlas Reading Flatcar #2374. At the same time I bought the four flatcars of the set with the Rivarossi name on them. Suprisingly,the Rivarossi cars are identical to the Atlas cars. The color, writing, and even the Atlas logo on the bottom are all the same. When you put the four cars side by side you can see no difference. They came in a box with the Atlas name embossed on the top. The only difference is the paper insert which has all of the Rivarossi info on it.
Apparently Rivarossi chose to market a car from the same mold. The only change they made was the advertising label insert.
On a side note each of the 8 cars I have came with fifteen stakes. The three sprues fit nicely in the pocket of the blue insert. It is obvious the Atlas and Rivarossi never intended to supply enough stakes to fit all of the pockets. I called Atlas and they make the identical stakes today and are available as a part item.