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QNEWS JUNE 23 2024 - VK4 ON AIR

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DID YOUR CLUB TELL ANYONE ABOUT AMATEUR RADIO THIS WEEK?


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THE FOLLOWING NEWS CAN BE HEARD FROM OUR AUDIO SERVICE
Available in Audio RIGHT NOW ONLY FROM:-

QNEWS audio ready to download thanks to Brendan VK4BLP from
www.wiaq.org.au

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VK4 SILENT KEYS @ WIA YEAR FROM MAY 6 2024

SK CALL SK NAME DATE ADVISED BY

VK4PS ALAN STEPHENSON 23/05/24 (vk4zz)



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Hello, I’m Geoff Emery, VK4ZPP, and I’ve been thinking.

One of the basics of marketing is getting to know your customer base and
being able
to promote a not-for-profit activity surely falls into that category.
Whether we
look at our local club level or at a hierarchy which includes state and
federal
structures, it is being able to relate to our members that can make or
break a
marketing campaign.

Amateur radio is something that has grown around the world for over 100
years and it
is something that we adherents want to see continue for an infinite time
in the
future.

We have two things to do and the first is to retain our existing members by
replacing those that are no longer involved through various means and
secondly to
attract new people to continue the growth and preserve the legacy in times
ahead.

I suppose that is very elementary for many but what do we see in reality?
There
appears to be many areas where people seem to be in despair of experiencing a
sustained membership let alone getting new blood.

How should we set about finding the answers is a good place to start. Without
knowing what glues our activities into a coherent formulation that we can
identify
as ham or amateur radio. It is almost cliche-ed to repeat the formal
definition from
the ITU and the definition doesn’t give us the information that we need
anyway.

I have heard of suggestions for short survey questions in each edition of
Amateur
Radio magazine which would collect opinions which could be collated and
used to
define a clearer picture. I don’t know how many clubs still have a regular
magazine
but social media pages and web pages could also do this same function
providing
there was someone to make sure the results were collected. Really when we
consider
it, a programmer/coder should be able to write or construct some routines or
algorithms which would collect the raw data and compile a result sheet.

Then there is the validation of the inputs to such a survey. As anyone
that has
studied basic statistics was taught, when the respondents are self
selected there is
automatically a skewing or bias in the sample. This is why results from
facilities
such as Survey Monkey must be considered unreliable a they have that
inherent bias
to start with.

I feel we need to be more responsive to our membership and we need to
learn what
floats our boats, so to speak. Then we need a formula to gather the
insight that
newly created amateurs bring.

In the two decades of having the Foundation level entry point, there have
been many
people who have qualified, operated for a while and then dropped out. From
experience, I can surmise that study and career are powerful interventions
in life.
Establishing a family and funding the various things that make for a good
home life
often leaves little money and even less time to devote to a recreation.
However, we
really are flying blind with no hard evidence to support our opinions.

I’m Geoff Emery VK4ZPP and that’s what I think….how about you?



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Social Scene

Clubs are welcome to submit text with audio for this section

VK4 - Caboolture Radio Club HamFest is to be held on Saturday 13th July.
The venue, a new one, the Caboolture Uniting Church Hall, 257 King street.
That's the corner of King and Smiths Road.

Breakfast will be served from 8 am, with the Hamfest opening at 9 am.
Admission is $5.

For further information see the Club's Facebook page
facebook.com/vk4qd

(Alan VK4TG Secretary, Caboolture Radio Club Inc.)



GOLD COAST HAMFEST OCTOBER 13 at Nerang Country Paradise
Parklands 231 Beaudesert-Nerang Road Nerang. (vk4DMH)





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