开云体育

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How are you approaching fundraising?


 

开云体育

Hi folks,?

Happy autumn, and I'm sending prayers to all our colleagues in Appalachia who've been affected by Helene. Here in Virginia, some community members are still without power.

Asking for any thoughts, ideas, wisdom you have. I'm curious about what staffing approaches y'all are using for fundraising. We can't seem to find the most effective approach for this role given our small staff (8 people), modest budget ($1.1M), and revenue balance (we are heavily grant funded but have an individual fundraising presence with an annual fund that chugs along and a handful of major donors).

It feels like we're in an awkward middle ground. We think we're big enough to need the role, but we're not big enough to afford what the market requires, though maybe this is a function of being in Virginia and so proximate to the DC nonprofit market. We could get bigger through fundraising, but it's a risk, and our board is wary of national declines in individual giving. What we've observed:
  • To really switch into high gear and not over-burden the ED, you need a senior fundraising role, yet those need to be your 1st?or 2nd?highest compensated employee to keep up with market, and?senior fundraising staff often don't or won't take on the essential day-to-day admin side of fundraising, so you'd need a second position as well. It becomes prohibitively pricey. Unclear whether there's an ROI given all the churn in the fundraising job market and national philanthropic trends.
  • Here in Virginia, all staff roles at our progressive nonprofits are (rightly) demanding higher and higher salaries; some are unionized. We're stretching our budgets to their absolute limits, and grants aren't accounting for these labor pressures or high inflation.
  • A strong fundraiser sometimes can't/won't also do grants. It's too much for one role, and the skill sets are different.
  • Fundraising for systems change and policy advocacy is significantly more challenging and requires different approaches than fundraising for direct services or community projects. It's harder for donors to see the connection between their gift and the impact of policy change versus a program like Meals on Wheels, for instance. We're working really hard on these narratives, but it's still a challenge.
  • Early career fundraising professionals in these roles are very invested in community-centric fundraising and uncomfortable with some traditional fundraising approaches.
  • All of these factors translate into heavy burden on the ED role and unrealistic expectations from board.
This is becoming a blog post, so I'll end there. Feel free to email me directly with any insights, and thank you!

In solidarity and hope,

Rachael

Rachael Deane (she/her)

Chief Executive Officer?

Voices for Virginia’s Children

O:?[804-649-0184]

M:?[804-873-0783]

rachael@...

?

2405 Westwood Avenue, Suite F ? Richmond, VA?23230

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