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Demise of Jimmy Bruno Guitar Institute


 

As much as I love Jimmy Bruno's playing and his approach to
teaching/playing jazz guitar, I'm not surprised to find out about this. The Web is a
great tool/resource/etc, but there's just no substitute for personal,
in-the-room instruction, period.

Cheers,
JV

Juan Vega


 

This was posted on the Jimmy Bruno Guitar Institute recently:

"10/06/2010
By mutual agreement, Mr. Bruno and Affiliated Artists have determined that it is no longer feasible to continue the operation of the Jimmy Bruno Guitar Institute. The site will be open and fully operational until January 5, 2011, but not operational after that date. Your existing memberships will be fully honored but not renewable."


Despite initial statements that Jimmy Bruno and Affiliated Artists/ Artistworks remain on good terms, it does appear from some of the posts in the discussion forums on JBGI (not readable by non-members) that the wind up of JBGI is entirely non-acrimonious. Also, predictably, many of the members are not terribly pleased,

William


 

Hi Jeff,

Yea, I know, but I think generally folks would rather spend/invest in
CDs/DVDs/Books/Secret decoder rings/etc, before spending some of that money on
individual instruction. Just my experience/opinion... :)

Cheers,
JV

Juan Vega

In a message dated 10/10/2010 2:43:12 P.M. Pacific Daylight Time,
jcshirke@... writes:


Not everyone has a good jazz teacher living just down (or up. ;) ) the
road, as I'm sure you know.

Jeff


 

--- In jazz_guitar@..., "william_v_nicholson" <william_v_nicholson@...> wrote:

This was posted on the Jimmy Bruno Guitar Institute recently:

"10/06/2010
By mutual agreement, Mr. Bruno and Affiliated Artists have determined that it is no longer feasible to continue the operation of the Jimmy Bruno Guitar Institute. The site will be open and fully operational until January 5, 2011, but not operational after that date. Your existing memberships will be fully honored but not renewable."


Despite initial statements that Jimmy Bruno and Affiliated Artists/ Artistworks remain on good terms, it does appear from some of the posts in the discussion forums on JBGI (not readable by non-members) that the wind up of JBGI is entirely non-acrimonious. Also, predictably, many of the members are not terribly pleased,
Sorry, I got that wrong - I meant to say it is not entirely non-acrimonious i.e. there *does* appear to be at least some acrimony, unfortunately. (All that previous drilling in English classes long ago preventing me from using a sort of double negative when one was intended),

William


 

I notice that Andreas Oberg (sp?) and Martin ? (the fingerstyle guitarist) are attemting to set up their own versions of a very similar enterprise.I hope they fare better.
Terry


Jeff Shirkey
 




Despite initial statements that Jimmy Bruno and Affiliated Artists/
Artistworks remain on good terms, it does appear from some of the
posts in the discussion forums on JBGI (not readable by non-members)
that the wind up of JBGI is entirely non-acrimonious.
This sentence makes no sense. Did you mean that it is "not entirely
non-acrimonious"?

Jeff


Chris Smart
 

That's unfortunate! I'm a member over there.

I guess I'd better try and whip through as much content as possible, before the end date.

By the way, there are browser plugins easily found that allow you to save and name streaming content, like flash video.

Chris


 

im gonna go ahead and take a wild guess here.
Jimmy B.'s site is not shutting down b-cuz of lack of subcriptions.
its shutting down b-cuz hes gotten into a hassle with the other partners
who own a piece of the site.
itll be back under new mangement (or something that equates to new
management).


 

It was great that Jimmy was able to respond to student video submissions. Sounds like a new site will be forthcoming.


Jeff Shirkey
 

but there's just no substitute for personal,
in-the-room instruction, period.
I think TrueFire courses come pretty darn close. And if you can get
some personal, one-on-one instruction via the 'net, that's great, too.

Not everyone has a good jazz teacher living just down (or up. ;) ) the
road, as I'm sure you know.

Jeff


Will
 

Whilst I think he is a great player I suspect he is quite
a volatile individual.

Not too long back he didn`t show to a masterclass because he had a row with Hofner.

Will

Sorry, I got that wrong - I meant to say it is not entirely non-acrimonious i.e. there *does* appear to be at least some acrimony, unfortunately. (All that previous drilling in English classes long ago preventing me from using a sort of double negative when one was intended),

William


 

--- In jazz_guitar@..., JVegaTrio@... wrote:

As much as I love Jimmy Bruno's playing and his approach to
teaching/playing jazz guitar, I'm not surprised to find out about this. The Web is a
great tool/resource/etc, but there's just no substitute for personal,
in-the-room instruction, period.
The research shows the efficacy of in-person tuition versus online
instruction. One of the areas they are currently researching is in
the area of emotional or personal connection with a teacher and it's importance in learning. Any one who is serious about their learning will do the research on the efficacy of online learning and then seek out a teacher, even if that means they have to travel, move etc. The rest will press the buy now button as it is easy....

I am sure the demise in this instance has much more to do with money rather than its efficacy. As research on buying patterns shows people want to believe they got a great deal/made the best decision/etc, no-one likes to be a sucker! The focus of sites likes this is about earning money using the promise of learning. Sites like this are big business, they generate lots of cash for their owners/sellers. The aim is to price low and have high volume.

My understanding is that Jimmy established the site in conjunction with others. I suspect the break down has occurred over the financial pie, as the money grows, people have a tendency to want more. The
partnership probably broke down over how the financial pie was to be sliced. I am sure it will only be a temporary demise, there's way too much money to be made.


 

In a message dated 10/11/2010 11:11:53 A.M. Central Daylight Time,
akmbirch@... writes:

- In _jazz_guitar@... (mailto:jazz_guitar@...) ,
Jeff Shirkey <jcshirke@...> wrote:


> The research shows the efficacy of in-person tuition versus online
instruction.
Citations please? And are you referring specifically to online music
instruction, or are you referring to online education in general,
regardless of subject area?
I am referring specifically to music education.
===
This changes if the choice is between excellent online instruction versus
fair to middling personal instruction.
It might also change if the choice is between relatively expensive personal
instruction versus much cheaper online instruction.

Jack H


 

Stop speculating. Go to jimmybruno.com and view his video in which he reads his press release and tells you a bit more.


Jeff Shirkey
 


The research shows the efficacy of in-person tuition versus online
instruction.
Citations please? And are you referring specifically to online music
instruction, or are you referring to online education in general,
regardless of subject area?

One of the areas they are currently researching is in
the area of emotional or personal connection with a teacher and it's
importance in learning.
Again, is this with respect to music or other areas? Personally, I
think much of the social science "research" (learning about how we
learn, etc.) is utterly useless, and I say that because I'm on the
receiving end of all kinds of bureaucratic nonsense about "learning
outcomes," "course objectives," "learning styles" and other things
that are deemed essential to the learning process. My first-hand
experience indicates otherwise.

Any one who is serious about their learning will do the research on
the efficacy of online learning and then seek out a teacher, even if
that means they have to travel, move etc.
Of course, you have a vested interest in wanting to believe this
because your own livelihood rests (in part) on keeping a steady flow
of face-to-face students. These other forms of music education
directly impact your bottom line.


I am sure the demise (of JBGI)...

I suspect the break down has occurred over the financial pie...
I'm not picking on you, but a lot of people have now speculated about
what they suspect happened, but does anyone actually have any credible
information about what *actually* happened?

Jeff


 

--- In jazz_guitar@..., Jeff Shirkey <jcshirke@...> wrote:



The research shows the efficacy of in-person tuition versus online
instruction.
Citations please? And are you referring specifically to online music
instruction, or are you referring to online education in general,
regardless of subject area?
I am referring specifically to music education.

There are two important areas:

1/ The research on how we learn music
2/ The research on the effectiveness of online music instruction versus traditional methods

Here's some references (a friend of mine did a Phd.
in this field). Unfortunately most of them are not online, you will
have to find them in one of the online digital libraries of education
research or at a University library.

Kendall, J.R. and Oaks,M. Evaluation of perceived teaching
effectiveness: course delivery via interactive video technology versus
tradition classroom methods. Deosnews.

Latcham, C., Mitchell,J. & Atkinson, R. Videoconferencing Networks
and Applications in Higher Education. IFIP International Teleteaching
Conference, Norway, August.

Liertz,C. Three videoconference sessions for presenting and receiving
masterclasses in music. In Meredith, S (ed) Video Conferencing in
Higher Education and Business. University of New England:New Zealand.

Ritchie, H. & Newby, T.J. Classroom lecture discussion vs. live
televised instruction: A comparison of effects on student performance,
attitude and interaction. The American Journal of Distance Education.

Schiller, J. & Mitchell, J. Interacting at a distance: Staff and
Student Perceptions of Teaching and Learning via Videoconferencing.
AARE/NZARE Joint Conference Educational Research: Discipline and
Diversity, Deakin University, Geelong, Victoria.

Topping, K. Cooperative learning and peer tutoring: an overview. The
Psychologist: Bulletin of the British Psychological Society.

The current Internet is inadequate for transmitting music and
professional audio so most research is now focussed on
Internet2 technology () A number of
institutions (for example here in NY the Manhattan School of Music)
are working with the technology and researching it's effective use.

AES White Paper: Technology Report TC-NAS 98/1: Networking Audio and
Music Using Internet2 and Next-Generation Internet Capabilities


Here's are a few references on research on HOW people learn music.
Compare how you will use the technology to fulfill those needs.

Bamberger J, The mind behind the musical ear, Harvard
University Press

Bluestine E, The ways children learn music, GIA Publications

Bultler D, The musicians guide to perception and cognition, Schirmer

Ferguson D, The why of music, University of Minnesota Press

Gordon E E, The psychology of Music Teaching, Prentice-Hall

Gordon E, Learning Sequences in Music GIA, Publications

Horner V, Music Education, Australian Council for Education Research

Jaque-Dalcroze, Rhythm Music and Education, Riverside Press




One of the areas they are currently researching is in
the area of emotional or personal connection with a teacher and it's
importance in learning.
Again, is this with respect to music or other areas? Personally, I
think much of the social science "research" (learning about how we
learn, etc.) is utterly useless, and I say that because I'm on the
receiving end of all kinds of bureaucratic nonsense about "learning
outcomes," "course objectives," "learning styles" and other things
that are deemed essential to the learning process. My first-hand
experience indicates otherwise.

Any one who is serious about their learning will do the research on
the efficacy of online learning and then seek out a teacher, even if
that means they have to travel, move etc.
Of course, you have a vested interest in wanting to believe this
because your own livelihood rests (in part) on keeping a steady flow
of face-to-face students. These other forms of music education
directly impact your bottom line.
This is not why I write this at all. I write it to make people
aware, so they can make better informed choices.

As I have written here before because of my background, I had/have
plenty of opportunity to establish online tuition, infact before
any of the current crop of sites and it would have been incredibly lucrative.

I chose not to having read the research on HOW we really learn music.

The assumption you are making is that the other forms of music
education are equally effective and therefore impact more traditional
methods. The number of students who join me having done the online lessons scenario, points otherwise. Unfortunately, there is a limit to how many I can teach. Most times I have a waiting list of students who want to study with me.

I want to emphasize that I am not against online lessons etc, all methods should be used, but they are no substitute for a teacher or
mentor.


 

I am referring specifically to music education.
Do any of the sources you cite specifically discuss jazz? It's only common sense that teaching someone to play an instrument, produce a good tone, interpret a composition and so on can only be taught effectively in person. But in jazz there's also the 'note choice' element of improvisation, which I think can be taught effectively online. I'm currently working with Christopher Woitach's Jazz Textures course and finding it useful, somewhere in between using a book and personal tuition.

-Keith


 

--- In jazz_guitar@..., "Joe Gentile" <jgentile@...> wrote:

Stop speculating. Go to jimmybruno.com and view his video in which
he reads his press release and tells you a bit more.
It does not give much more information. Just that everyone loves
everyone, there has been no falling out, they just decided to split up up and JB is going to set himself up on his own domain.

Mark


Chris Smart
 

I don't care about an emotional connection with my instructor(s)... at least not nearly as much as I care about their ability to communicate clearly, demonstrate on the instrument, explain what they're doing etc.

I'm taking a course in mixing online right now and what keeps me working at it is:
1. learning a skill I need and enjoying doing the work, not to mention being able to listen to the work of everyone else in the class. (not unlike being able to see other's videos and Jimmy's comments on them, on JBGI)

2. Deadlines and a course outline keeping me on task!
I'm one of those people who can't stay with things if I don't have some deadline by whihch I must complete the work.

Oh and,
3. The course is freakin expensive, so I'd feel aweful if I just didn't bother working at it, thus wasting my money.

Chris


 

--- In jazz_guitar@..., JVegaTrio@... wrote:

As much as I love Jimmy Bruno's playing and his approach to
teaching/playing jazz guitar, I'm not surprised to find out about this. The Web is a
great tool/resource/etc, but there's just no substitute for personal,
in-the-room instruction, period.
Juan,
I couldn't agree with you more!
tony hughes