开云体育

It was a personal choice of Kawamata, who seemed to have some odd hidden streak of Anglophilia running through him. Fair Lady had been so decreed because Kawamata had once seen and apparently liked the musical My Fair Lady. Generally Katayama accepted his defeats on nomenclature reasonably well, but in 1970, when the first Japanese sports car arrived in America - the car that Katayama had always wanted - and he saw with horror that it had actually been called the Fair Lady, he and his men simply pried the nametag off the car and replaced it with one using the company's internal designation for the car, 240Z. It was far more appropriate, they decided, and using the company's own designation was the only way he could change the name without being insubordinate. Generally, however, he had lost out on names in the beginning, and normally on sportiness as well, but he was winning on almost everything else. The car was adapted to American conditions, it was economical to drive, and servicing was very good; there were always parts.

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David Halberstam "The Reckoning" (1987)

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