At a demo hall inside Apple’s headquarters after he unveiled the??in June, CEO Tim Cook smiled for pictures as he stood near the company’s newest product, taking one of 2023’s biggest risks.
Apple kept?the Vision Pro mostly out of onlookers’ hands that day. Only?in a few private briefings did reporters get a chance to try it out, highlighting the fact that the Vision Pro is still very much a work in progress. (Even now, it’s??undergoing design changes to make it lighter and more comfortable ahead of its official launch next year).
?will be Apple’s riskiest product launch in years, which is why Tim Cook is one of??for 2023. Cook has long talked up the potential for augmented reality to help people communicate and collaborate. Now he will have to prove a device that blends both virtual reality and augmented reality, a technology that overlays virtual images on live video of the real world, is indeed the future of computing. And it won’t be an easy sell: It’s a $3,499 clunky computer you wear on your face.
It’s also Cook’s first new major hardware product in 7 year
